Don’t waste budget on broken pages and tags

From problem to fix

1. Tags and pixels vanish after a release

   Google Analytics 4, Tag Manager, ad pixels and the consent banner: we check that they are in place and working.

2. A key event is deleted or the link with Ads breaks

   You are told when a key event disappears or the link between Google Analytics and Google Ads is broken.

3. Traffic or leads moved and nobody knows why

   Markers on the traffic and lead charts show what happened: outages, site updates, tag changes.

4. A release breaks a landing page

   Key pages are checked every hour, or every 15–30 minutes if you choose: a breakage shows up the same day.

Checks that spare your server and your attention

How we scan, plainly.

• Gentle on your server: at most 2 requests per second, no daily crawl of thousands of pages.
• Key pages every hour, a sample of every page type each day, every page at least every 8 days and a full crawl every 30 days — and right away when the sitemap, the catalog or the site build changes.
• After a release we check the key pages and one page of each template, without waiting for the schedule.
• An error in a template: you see at once roughly how many pages it touches, in one line per template.
• New pages from the sitemap and from a WooCommerce or Shopify catalog are checked straight away.
• Once you connect Google, we listen to it: Search Console errors, 404 pages with visitors from Google Analytics, speed for real users.
• A site that looks down is re-checked before we wake you.
• A link counts as broken only if it failed to open twice, four hours apart.

Questions